Level up your lead routing

From round robin lead routing to weighted, capacity-based, and territory-driven routing—every model you rely on natively in Salesforce.

Watch a tour
5.0 on AppExchange
|
SOC2 compliant
|
Users Love Us
Need a Salesforce implementation partner

Trusted by companies like yours

1
1
1
1
1

Boost speed-to-lead by 300%

Go live in minutes

Make changes, test them, and deploy in real time—whether it’s round robin lead routing or advanced weighted and territory-based logic.

Save hours every week

Stop spending time marking up spreadsheets, reassigning records, or manually fixing broken round robin rotations and follow-ups.

Cut lead routing costs in half

Replace fragmented tools and consolidate matching, deduping, and territory-based and round robin lead routing logic into one easy-to-manage Salesforce-native layer.

Why teams choose Sweep lead routing

From round robin lead routing to deduping and alerts, everything runs in one workspace and deploys directly to Salesforce—no sync delays, no extra tools.

300% faster deployment of lead routing & matching
10× operational efficiency through tool consolidation
35× faster lead processing
10 hours/week saved by automating territory and ownership updates
1

From form fill to follow up - in seconds.

One platform for lead routing,
deduplication, and matching

Customizable assignment logic

Create flexible routing rules for any scenario—leads, opportunities, or accounts—based on field values, status, region, and more. Support everything from standard round robin lead routing to weighted, capacity-based, and territory-driven assignment in a single place.

Implementation

Territory & workload management

Define and adjust territories, capacity limits, and fallback rules to ensure fair distribution and fast response across teams. Blend round robin lead routing with territory logic and workload-based rules to keep queues balanced as your org scales.

Integration

Automated deduplication

Configure advanced dedupe rules with filters, tie-breakers, and timing logic. Merge duplicates across leads, contacts, and accounts automatically so routing—round robin or otherwise—always runs on clean data.

Migration

Native matching across Salesforce

Automatically link leads to existing accounts or contacts. No more manual mapping or missed connections—just accurate, up-to-date data feeding your round robin lead routing and every other assignment model.

Support & enablement
Implementation
Integration

Customizable assignment logic

Create flexible routing rules for any scenario—leads, opportunities, or accounts—based on field values, status, region, and more. Support everything from standard round robin lead routing to weighted, capacity-based, and territory-driven assignment in a single place.

Territory & workload management

Define and adjust territories, capacity limits, and fallback rules to ensure fair distribution and fast response across teams. Blend round robin lead routing with territory logic and workload-based rules to keep queues balanced as your org scales.

Migration
Support & enablement

Automated deduplication

Configure advanced dedupe rules with filters, tie-breakers, and timing logic. Merge duplicates across leads, contacts, and accounts automatically so routing—round robin or otherwise—always runs on clean data.

Native matching across Salesforce

Automatically link leads to existing accounts or contacts. No more manual mapping or missed connections—just accurate, up-to-date data feeding your round robin lead routing and every other assignment model.

We started looking for a lead routing tool because our process was eating up hours. Other vendors, like LeanData, offered really expensive solutions that only covered routing. When we came across Sweep, what surprised us was that, for a similar cost, Sweep offered 10x more features. It was lead routing, but also deduplication, automation building, Slack alerts. Sweep let us override what Salesforce doesn’t let you do.

Kristin Fetz, Sales Operations

Built for how you work

Operational alignment without rework

Sweep adapts to your existing routing framework—round robin lead routing, weighted distribution, territories, and complex rule sets—so your team can scale without rebuilding processes.

Salesforce-native architecture

With Sweep embedded directly in Salesforce, routing executes in real time. No sync delays, no external dependencies, and no risk introduced by third-party layers.

Governance, visibility, and control

Preview, validate, and deploy changes with confidence. Sweep gives RevOps full transparency into routing logic—round robin and beyond—so updates happen in minutes, not release cycles.

Don't take it from us...

Sweep really met all of my needs, and made the process of migrating from LeanData to Sweep lightning quick and painless

We had our new business funnel built out in two days, far faster than I’ve seen before. Updating sales funnels, dependencies, and validation rules can easily take up to a month

With Sweep, we just build the routing rule we need, no digging through Salesforce’s backend. What used to take weeks now takes a day or two. Huge win for us.

4x

increase in Salesforce management efficiency

60%

improvement in data quality

5x

Faster response to team or territory shifts

90%

Less manual adjustment needed after personnel changes

90%

Reduction in time to implement routing changes

80%

Lower cost to implement logic changes
1
Rouel Agustin
Revenue Operations Manager
1
Tzvi Gerstle
RevOps, ClearGov
1
Jay Mahoney
Revops, Deputy

Sweep really met all of my needs, and made the process of migrating from LeanData to Sweep lightning quick and painless

4x

increase in Salesforce management efficiency

60%

improvement in data quality
1
Rouel Agustin
Revenue Operations Manager

We had our new business funnel built out in two days, far faster than I’ve seen before. Updating sales funnels, dependencies, and validation rules can easily take up to a month

5x

Faster response to team or territory shifts

90%

Less manual adjustment needed after personnel changes
1
Tzvi Gerstle
RevOps, ClearGov

With Sweep, we just build the routing rule we need, no digging through Salesforce’s backend. What used to take weeks now takes a day or two. Huge win for us.

90%

Reduction in time to implement routing changes

80%

Lower cost to implement logic changes
1
Jay Mahoney
Revops, Deputy

Frequently Asked Questions

Your top questions about round robin lead routing and advanced assignment answered.

Sweep is the first agentic workspace for Salesforce, built to unlock GTM clarity through real-time documentation, data-quality engines, and a dynamic AI layer. Whether you’re an Admin, working in Operations, or leading GTM initiatives, Sweep empowers you to work more strategically: surfacing insights, simplifying processes, and strengthening your Salesforce foundation.

Sweep is built for anyone managing GTM business systems in Salesforce or HubSpot:

  • Salesforce Admins: Gain full visibility into your org’s metadata with AI-powered documentation, real-time change tracking, and impact analysis to ensure stability, security, and optimized performance.
  • Revenue, Sales, and Marketing Ops: Connect revenue teams to Salesforce with smart automations, real-time data, cross-team collaboration, and a suite of pipeline solutions
  • CROs & GTM Leaders: Gain high-level insights and ensure teams are iterating quickly. Access a full suite of lead routing tools, customizable Slack alerts, and powerful analytics designed to generate revenue.
  • SIs & Salesforce Consultants: Increase customer satisfaction while reducing operational costs by managing increasingly complex environments with Sweep's agentic workspace.

Nope. Sweep is a no-code tool that’s as powerful as writing Apex, but as intuitive as building a flowchart. Built with business and technical teams in mind, Sweep’s intuitive platform makes it simple and straightforward to build your GTM motion.

Yes. We offer a free tier with access to some core features - no credit card required.

Most teams are up and running in under an hour. If you’re doing something more complex, our team can support you every step of the way with professional services.

Yes. Sweep follows industry best practices for data security, encryption, and compliance. We do not store any of your Salesforce data, we are GDPR-compliant and SOC 2 certified.

Everything you built within Sweep and deployed to Salesforce will continue to run as expected and be editable from Salesforce. You just won’t have access to the visual workspace or the ability to make edits from our platform anymore.

Salesforce lead routing is the process of assigning new leads to the right sales reps. While Salesforce provides basic assignment rules, these quickly become unmanageable in large, complex orgs. For enterprises handling thousands of leads daily, effective routing has a direct impact on speed-to-lead, conversion rates, and rep productivity. Sweep enhances Salesforce lead routing with AI, automatically evaluating factors like geography, workload, round robin, and account context. This ensures every lead is assigned in seconds, without relying on custom Apex code or fragile workflows.

Sweep is a modern alternative to LeanData that combines AI-driven routing, deduplication, and alerts in a single Salesforce-native layer. While LeanData often relies on static rules and complex workflows that require ongoing admin or developer support, Sweep is no-code and built for admins to adapt in minutes. It extends beyond lead routing to cover opportunities, accounts, and custom objects, with deduplication embedded directly into the routing process to eliminate delays and errors. Customers switching from LeanData report dramatic improvements in speed-to-lead—one reduced their average holding period from nearly 20 minutes to just 33 seconds—along with lower maintenance costs and greater flexibility.

Yes. Sweep was built for large Salesforce orgs processing thousands of leads per day. Its AI-driven engine ensures fast performance even under high load, requiring weighted distribution and round robing lead routing. As teams or territories change, Sweep streamlines updating routing automatically without downtime or manual reconfiguration. Enterprises benefit from scalability, reliability, and built-in governance features like audit trails and compliance logging, making Sweep ideal for high-volume, complex environments.

Yes. Sweep fully supports both round-robin and territory-based routing, giving admins the flexibility to configure whichever method best fits their sales model, or to run both side by side. With round-robin, leads, opportunities, or accounts can be distributed evenly across SDRs, AEs, or CSMs, with options for weighted distribution and workload caps to prevent rep burnout. With territory-based routing, records can be assigned according to geography, account tier, industry, or any Salesforce field, and territories can be updated dynamically without downtime. Sweep’s routing engine is multi-object, so the same logic applies whether you’re assigning leads to SDRs or accounts to enterprise reps. Admins can also combine the two methods, for example, first routing by territory, then round-robin within the assigned group, to ensure fairness and precision. Because all of this is configured natively in Salesforce with no Apex or Flow, changes are fast, transparent, and easy to maintain.

We’re here to help! Reach out to support@sweep.io or book a demo to see Sweep in action.

You’re 30 minutes away from cleaner routing.

Book a demo

See how fast you can go live with automated assignment, matching, and alerts.