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Align HubSpot engagement with revenue attribution

As funnels grow more complex, teams lose confidence in attribution and campaign enrollment becomes a black box. Sweep connects HubSpot and Salesforce for a complete view of your marketing impact on revenue.

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Get end-to-end Marketing Attribution

Sweep connects HubSpot engagement to Salesforce campaigns and revenue so attribution stays accurate.

Engagement is Captured in HubSpot

HubSpot records marketing activity across channels, but those events are not inherently tied to Salesforce campaign objects. Sweep structures engagement data so it consistently maps to the campaigns it supports.

Revenue Is Reported in Salesforce

Salesforce attribution is driven by campaign membership, opportunity relationships, and influence models. Sweep ensures engagement is reflected in the correct campaign records so revenue reporting aligns with actual activity.

Attribution Is Defined at the Data Model Level

Instead of relying on workflows or field dependencies, Sweep defines how engagement becomes campaign membership and revenue credit. Attribution remains consistent even as configurations change.

What you unlock with the HubSpot Platform

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See the full customer journey across platforms

Gain visibility into every marketing touchpoint, from HubSpot’s first engagement to Salesforce’s opportunity and revenue tracking.

  • Track interactions across ads, emails, forms, and lists
  • Understand how each touchpoint contributes to pipeline and revenue
  • Align marketing and sales around a shared source of truth
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Automate campaign enrollment to streamline attribution

Eliminate manual syncing and fragmented workflows. Sweep automatically enrolls HubSpot leads and contacts into Salesforce campaigns based on real engagement.

  • Trigger enrollment from ad interactions, form submissions, email replies, and list memberships
  • Apply custom object and field-based criteria
  • Keep HubSpot and Salesforce continuously aligned
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Unify marketing attribution reporting

Bring HubSpot engagement data and Salesforce opportunity data together into one reporting-ready model.

  • Measure campaign influence directly in Salesforce
  • Support first-touch, last-touch, even distribution, and custom multi-touch attribution
  • Trigger attribution based on opportunity stage, status, or custom logic
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Ensure clean data across teams

Accurate attribution depends on reliable data. Sweep improves data hygiene across HubSpot and Salesforce.

  • Reduce duplicate leads and contacts across systems
  • Keep lifecycle stages, campaign membership, and attribution logic consistent
  • Ensure marketing and sales teams operate on trusted, up-to-date data

“SewerAI uses Sweep for quick campaign creation and deployment. The ability to create a campaign and enrollment rule directly in Sweep without having to configure individually in Salesforce and Hubspot saves us a ton of time as a business and allows us to quickly support our Marketing team. What typically takes us 45 min to set-up per campaign, now only takes us 5 minutes.”

Erik Burkhead, Director of Sales Development and ToF, SewerAI

Frequently Asked Questions

Connecting HubSpot to Sweep means Sweep securely ingests HubSpot marketing and engagement metadata—such as campaigns, lifecycle stages, forms, emails, ads, and list membership—and makes it usable for structured campaign enrollment and attribution in Salesforce. Instead of relying on fragile syncs or manual processes, Sweep turns HubSpot activity into deterministic inputs that revenue teams can trust. This enables automated campaign enrollment, cleaner attribution, and more reliable reporting on how marketing influences pipeline and revenue.

Sweep supports core HubSpot marketing and engagement data, including campaigns, lifecycle stages, form submissions, email interactions, ad engagements, list membership, and relevant contact and object fields. This coverage allows teams to define precise enrollment and attribution rules based on real buyer behavior. Sweep focuses on structuring engagement signals so they can be applied consistently inside Salesforce, rather than simply copying raw activity logs.

Native sync tools move data between systems but do not enforce consistent attribution logic or campaign enrollment rules. Sweep goes beyond syncing by structuring HubSpot engagement into deterministic logic that drives Salesforce campaigns and attribution. This reduces manual effort, prevents inconsistencies, and ensures reporting reflects how your funnel actually works.

Yes. Sweep supports first-touch, last-touch, even distribution, and fully custom multi-touch attribution models inside Salesforce.

The HubSpot platform ensures engagement data is clean and structured so these models produce reliable, defensible results.

Sweep is designed with enterprise-grade security in mind. The HubSpot platform focuses on ingesting marketing metadata and engagement context required for attribution, without unnecessarily exporting sensitive customer data.

Sweep supports teams that require strong governance, audit readiness, and controlled access to operational data.

The HubSpot platform is primarily used by Marketing Operations and Revenue Operations teams that need reliable attribution across HubSpot and Salesforce.

It is especially valuable for organizations running complex, multi-touch funnels where manual campaign management and reporting no longer scale.

Understand how marketing drives revenue

The HubSpot platform gives your team clean, structured marketing signals that power accurate attribution inside Salesforce.