Salesforce has recently announced it’s acquiring Regrello, an AI-native workflow automation company.

Now, on the surface, it looks like yet another tuck-in deal. But when we read between the lines, and it tells you everything about where Salesforce thinks the puck is going: agentic automation.

1. Salesforce is doubling down on agents, not just AI

The last few years of CRM AI have been about sprinkling a little predictive dust on dashboards and calling it a day.

With Agentforce and now Regrello, Salesforce is saying: forget the predictive, it's time to get prescriptive.

• Instead of dashboards let's do actual workflow execution.
• Instead of data visibility let's do process orchestration.

That’s a huge shift in mindset.

AI is now about doing the work on your behalf.

2. Unstructured chaos is the next frontier

Regrello’s sweet spot is turning messy stuff — supplier emails, contracts, random PDFs — into structured workflows.

This matters because real enterprise processes don’t exactly live neatly in Salesforce objects. They sprawl across inboxes, spreadsheets, and your given shadow IT.

Salesforce is signaling they want to gobble up that whole mess and automate it.

3. Complexity is about to explode

Here’s the kicker: with great automation comes great spaghetti. (But not really, because it's not edible spaghetti.)

The more you let AI spin up workflows, the faster your org’s process layer becomes an overgrown jungle mess. Hundreds of agent-driven automations running in parallel, touching multiple teams, systems, and compliance domains? Woof.

That’s why Sweep exists.

Salesforce may automate faster, but someone still needs governance, visibility, and sanity checks so the whole thing doesn’t collapse under its own weight.

4. The bigger story: Salesforce wants to be the “AI operating system” for the enterprise

Regrello isn’t about supply chain automation, not really. It’s more about Salesforce showing both Wall Street insiders and customers: we’re not just CRM, we’re where enterprise AI lives.

• Data Cloud for fuel.
• Agentforce for execution.
• Regrello for unstructured ingestion.
• Slack for collaboration layer.
• Sweep for governance and visibility layer (our read 🪄).

The acquisition is another step toward that AI OS vision.

5. What it means for you

Well, you can expect more “magic workflows” to appear in Salesforce — and with them, less reliance on admins manually building flows. The skill shift is from configuration to orchestration: who can design, govern, and align agents with business outcomes. And, of course, tools that give you clarity and control over the automation layer will become non-negotiable.

The Sweep Skinny

Salesforce buying Regrello is less about one company and more about a directional bet: AI that doesn’t just advise, but actually acts.

For GTM and RevOps leaders, that’s exciting — and also (yes) terrifying. Because if you don’t have the right governance layer, you’ll end up with the AI equivalent of spaghetti code.

That’s where Sweep comes in: we’re building the agentic workspace that makes sure all this newfound automation power actually works for your business, not against it. Bet on that.