Welcome to REVolutions: a new blog series dedicated to showcasing the stories of people who moved into RevOps from different roles, industries, and backgrounds.
In this post, we'll share Wendy Lampert’s story on how she went from working in Hospitality & Tourism Management to working as a Senior GTM Operations Strategist at Apex Fintech Solutions and the advice she has for those looking to make a change.
Sweep: What was your previous role/career (before you started in RevOps)?
Wendy: Hospitality & Tourism Management
Sweep: What inspired you to switch careers?
Wendy: The growth potential at the company I was at had a 10 year waiting period, so I decided to follow where life took me instead. It led me to Timeshare where I learned all about SalesOps & RevOps.
Sweep: What lessons from your former career did you apply to your RevOps role?
Wendy: I think the biggest one was delivering Total Customer Satisfaction for both internal and external customers. I think the other two big ones would be being technologically savvy and personable. I think having a balance of being able to understand and communicate in both system and people jargon and get people working towards the same goal is a crucial skill for RevOps.
Sweep: What has been the biggest challenge in changing your career path?
Wendy: I think the biggest challenge can be the overwhelming amount of stuff 'there' is to learn and the differential from company to company. As a generalist, I find it's my responsibility to fill the niches that aren't being filled, which can vary so drastically. It often feels like you can't learn fast enough between system product feature enhancements, basic skills, market shifts (such as the influence of AI), what's out in the market, etc.
Sweep: Where do you see the biggest opportunity for folks looking to get into the world of RevOps from different backgrounds?
Wendy: I think the concept of 'RevOps' is evolving past B2B SaaS, and given the market there, I actually think we'll start to see a shift where RevOps is going to be more widely known across more industries. Ultimately, this will mean more challenges on aligning and educating around what RevOps truly is and means. I believe being able to understand the differences between RevOps in B2C, B2B, and B2B2C.
Sweep: Who (if anyone) helped you transition careers?
Wendy: Lauren Dill, Nick Halcomb, and David Hogge were probably three of my biggest mentors in Timeshare who helped me understand so much of SalesOps & RevOps. However, what I learned was industry specific and hard to translate. Since then, I have created a network of resources (mentors, peers, market knowledge resources, etc.) to help continue to advance my knowledge and skill set.
Sweep: What’s the best piece of advice you can share with someone looking to move into RevOps?
Wendy: You better be hungry to learn; there's no shortage of needs to be met (prioritize!), education to be taught, and roles needing to be filled.
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