Here at Sweep, we're excited to be launching a new interview series highlighting people who said "hell no" to the status quo and established themselves as innovators in the Revenue Operations space. Some of these folks started in RevOps before it was a 'thing.' Others built teams with people from entirely different backgrounds or got creative with limited resources or adopted technology before it became popular. And some simply forged their own path forward.

In this post, we’re excited to feature Shai Haddad, an experienced RevOps professional, who explains why he prioritizes having a lean tech stack and where he sees the biggest opportunity for folks working in revenue operations.

Sweep: What initially brought you to the world of Revenue Operations?

Shai Haddad: I’ve been in sales and marketing for about 30 years and the past 10 years have made it clear to me that data and a scientific approach became increasingly important in order to succeed and scale, especially in SaaS. The shift in access to information has made revenue efforts more buyer driven. This has become increasingly important when I got involved in Marketing and client success. Revenue operations taught me how to align systems, data, and processes across sales, marketing and customer success. It resulted in alignment and higher engagement as well as better access to information.

revenue operations quote

Sweep: What is one "out of the box" idea you had while working in RevOps? Was it successful?

Shai: Cutting the tech stack in half. There are so many systems and solutions out there, it’s easy to get lost. The leaner our tech stack got, the better the integration. We increased expertise, data sharing, and customer focus.

Sweep: How would you describe your Revenue Operations philosophy?

Shai: Trust the process and follow the data. Review quarterly, adjust. Repeat.

trust the process quote
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Sweep: What was one tool or piece of technology you introduced to your team? How did you get buy-in? And what were the results?

Shai: I believe it’s more about stability than what tool you use. Choose your “weapon of choice” and stick to it long enough to make the most of it.

Sweep: What do you think will be the next BIG thing in RevOps?

Shai: I think more traditional industries such as large manufacturing, financial services and the likes, are not leveraging RevOps in the way SaaS companies do. It’s a huge opportunity and could be very BIG in their ability to grow and hire new talent.

Sweep: Where do you think RevOps will be in 5 years? And where do you think you’ll be in 5 years?

Shai: I believe RevOps will keep making revenue teams more efficient and as a result, professionals in sales and marketing and CS will shift towards Revenue Operations. It will be a sought after career.

Follow us on LinkedIn to see more stories from members of our RevOps community.

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