Most marketing attribution methods either oversimplify the buyer journey (first touch, last touch) or create complicated systems that require months of setup, custom code, and manual data stitching.
As a result, teams are left with incomplete, unreliable insights into how marketing efforts actually drive revenue, making it difficult to optimize campaigns, defend budget, or plan future strategy. In other words, neither approach gives you the clear ROI insights you actually need.
Sweep’s new Marketing Attribution feature makes it easy to accurately connect campaigns to revenue, with no code, no manual processes, and no maintenance burden.
Here’s what’s available in this release:
Build custom attribution models
Choose the model that fits your strategy:
- First Touch: Attribute revenue to the initial point of engagement.
- Last Touch: Attribute revenue to the final campaign before an opportunity is created.
- Even Distribution: Split attribution equally across all influencing campaigns.
- Custom Multi-Touch: Configure your own revenue splits to match the complexity of real buyer journeys.
Control when attribution happens
Sweep gives you control over when campaign attribution is triggered in your opportunity process.
You can set attribution to occur based on opportunity stage, status, or any other trigger point that aligns with your sales motion.
Automate campaign-opportunity linking
Sweep automatically connects campaigns and opportunities based on your rules, removing the need for manual campaign association.
This reduces human error and ensures attribution is consistent across your Salesforce instance.
Native Salesforce reporting compatibility
The Marketing Attribution feature uses a ready-to-report Salesforce data model.
You can start measuring campaign ROI and pipeline contribution immediately, without needing additional customizations or field mappings.
Curious how Sweep’s Marketing Attribution can give you clearer insights without the complexity? Book a demo to see it in action.
