Salesforce admins are in high demand
The demand for skilled Salesforce administrators has skyrocketed as companies seek to optimize their operations and improve customer experiences.
However, every company that I meet with (and that’s mostly what I do nowadays) tells me one of two stories:
Both of these scenarios eventually result in a higher cost for the company and a poor experience for the GTM organization.
But what is the underlying reason for this problem? What is the root cause of the constant dissatisfaction from CRM management in many companies?
There is an ever-growing gap between the requirement of the company from its CRM and what the team is capable of doing.
Why is this happening?
On one hand, we have the company’s needs from its CRM, which is a multiplication of the following parameters:
On the other hand, when we look at SF admin candidates, a simple framework to evaluate them would be using an XY axis of “SF knowledge” and “GTM experience”.
A candidate with high rankings on both axes is highly desirable, but finding such a candidate is rare. As Salesforce continually evolves and expands its platform, it becomes increasingly challenging to maintain a skilled position as an admin. Additionally, GTM is constantly evolving with new technologies, and as a result, the relative position of a candidate is dynamically shifting over time.
How can admins get better with their skills?
While learning Salesforce is more accessible than ever, thanks to Trailhead, the trailblazer community, and numerous Salesforce courses, being skilled at Salesforce is an entirely different matter. It requires understanding the business requirements, hands-on Salesforce experience, and the ability to keep up with the constantly updating feature set.
All of that takes time.
What should admins do to get more GTM experience?
Well, all of this takes a lot of time.
So moving up these axes takes a lot of time.
Not only that, but the axes themselves are expanding as Salesforce becomes more complicated with new features across Sales Cloud, Service and Marketing Cloud, reporting, and lightning components. Furthermore, GTM is also becoming more complicated, with companies deploying more GTM motions than ever, such as PLG, B2B, B2C, ABM, LBM, and partner selling. Companies also scale faster than ever, making optimization essential for efficiency, and admins are responsible for ensuring that they support business needs.
The combination of the increasing complexity of Salesforce, GTM, and the need for growth optimization results in a significant SKILL GAP. Candidates often lack the necessary skills and experience to deliver the value that companies seek, leading to a frustrating experience for both admins and organizations.
How does Sweep help solve the skill gap?
Sweep was created with a single-minded thought - to make admins’ lives easier.
In order to accomplish this, we strive to make admins better on both axes described above.
Skills - making complex SF automations/actions/configurations accessible to admins, allowing them to move faster through their backlog and focus on planning and strategy rather than firefighting.
GTM experience - while we can't compensate for actual experience, we surface best practices for admins that are relevant to their use case, what should be the architecture of their LBM motion? And how does that connect their ABM motion? How should they bake partner channel sales in their existing architecture and what in god’s name is MEDDIC - We constantly work on refining these best practices and our plan is to share it publicly very soon.
Getting started is easy, you see all the “schedule a demo” buttons around you, feel free to contact me directly at firstname.lastname@example.org - I’ll be more than happy to show you what it's all about.