TL;DR: Camunda replaced a fragmented collection of GTM tools with Sweep, unifying documentation, automation, alerts, and testing in one platform. The GTM systems team now moves faster, gains clearer visibility, and delivers more impact — saving 30+ hours every month.

The challenge: A fragmented GTM stack slowing growth

Camunda, a global leader in process orchestration, supports mission-critical workflows for some of the world’s largest enterprises — especially in regulated industries like banking and finance. But as Camunda grew, so did the complexity of its go-to-market systems.

Multiple tools across documentation, automation, alerts, and testing created friction:

• Collaboration slowed
• Visibility across processes was low
• Manual workflows consumed valuable time
• Testing and iteration were difficult to scale

The GTM systems team needed a single platform to simplify operations and speed execution. Without it, growth was being held back by an increasingly tangled tech stack.

Leading the change: Why Camunda turned to Sweep

Carlos Javier Ramirez Familia, Manager of Go-to-Market Systems, recognized the urgency to consolidate.

“We had many different tools for different things,” he said. “That fragmentation made coordination difficult, visibility was low, and we were missing capabilities — especially around testing and automation.”

As he looked for a better approach, recommendations from trusted colleagues led Carlos to Sweep.

“My previous manager and our Director of Marketing Operations mentioned Sweep after meeting the team at an event. I researched it myself, and we quickly saw the potential. Sweep just looked like the right tool for us.”

Why Sweep: One platform for Documentation, Automation & Alerts

Instead of adding yet another point solution or trying to rebuild processes from scratch, Camunda chose Sweep to unify its GTM operations platform. With everything in one place, the GTM systems team finally had a reliable source of truth, something that had been missing for years.

Sweep also transformed how information moved through the organization. Automated alerts and notifications ensured deals no longer sat idle or slipped through the cracks. Teams received the right updates at the right moment, keeping momentum high and reducing the manual oversight previously required to keep processes on track.

Additionally, Sweep opened the door for non-technical users to participate directly in GTM operations. Business users could build automations, adjust workflows, and manage notifications without waiting on engineering resources.

For Carlos, this shift in ownership was a game-changer. “The tool provides a lot of independence. I can delegate the notifications and automations to other team members, even teams outside my own. It saves me a lot of time.”

The results: Faster operations, better visibility, and scalable processes

Sweep turned Camunda’s manual, fragmented workflows into a streamlined system that scales with the business:

• 30+ hours saved per month by automating alerts and documentation.
• 2x faster testing and deployment.
• 80% faster response to new SKUs and deals, cutting alert-to-action time from four hours to under 45 minutes.

A partnership that drives continuous improvement

Beyond the platform, Camunda values Sweep’s hands-on support and openness to feedback.

“The thing I like the most is the team. They’re incredibly responsive. I have mentioned things about the product and shortly after I see those features released,” Carlos said. “They shared best practices, provided visibility into opportunities for improvement, and offered proactive support. It’s something we don't get from other vendors.”

Carlos is now focused on driving wider adoption across GTM teams with a lab program that lets teams experiment, validate workflows, and roll out improvements quickly — further accelerating innovation.

The Sweep difference

By consolidating its GTM stack, Camunda improved speed, visibility, and responsiveness. Sweep gave the team a single, adaptable system that lets them focus on growth instead of juggling multiple tools.

“It just keeps getting better — both the tool and the relationship with the team. That gives me confidence we’re building on a strong foundation for the future.”